The Shop @ Fuller Craft Museum
Marketing Capstone 2022: Creative Direction
As my senior exit project I was assigned a group to work in as a miniature advertising agency. I was nominated as the creative director where I was able to showcase my various creative skills through a marketing lens. During this time, I also stepped up to tackle a variety of other tasks in areas such as research, project management, and experiential marketing.
Software Utilized: Canva, Procreate, SketchUp, Adobe Illustrator
Fuller Craft Museum: The Shop
Selection of Pages from Plans Book
The client brief was broad, encouraging me to find an area of focus to cultivate growth within the Fuller Craft Museum. As an avid museum goer, near-professional shopper, and unofficial consumer analyst, it was only natural for me to focus on the gift shop.
This was a group project, however, the pages I have selected below showcase my work as the creative director and consumer research analyst.
