Product and Packaging Design
Sample Mockup: LoveSip Sparkling Rose
To enhance my visual literacy I pursue mockup projects of my own creation. There is no real client or product, but there is opportunity for growth within my design abilities.
Enjoy viewing LoveSip, a fictional sparkling Rosé targeted towards the young millennial and of-legal-age Gen-Z consumer.
Software Utilized: Canva, Procreate, Pacdora
Sip Responsibly
What is LoveSip?
100% Natural, 100% Delicious, 100% Premium Sparkling Rosé.
Who is LoveSip?
LoveSip is your best friend after a breakup, a sigh of relief after a long day, the rainbow after the storm, the good morning text from your SO.
LoveSip is Gen-Z. Sustainable, responsible, ethically produced, creative, adventurous, and bubbly (of course!).
Where is LoveSip?
LoveSip is Everywhere. Portable, hand-held, and better than a spiked seltzer.
When is LoveSip?
LoveSip is Now. LoveSip Is the future.
Why LoveSip?
Gen-Z needs an adult beverage that reflects them and their values. Sustainable, progressive, delicious, luxe and aesthetically pleasing. It has the perfect balance of refined and eccentric bottled in 100% recyclable packaging.
Brand Kit for Love-Sip:
Bold, retro type: nostalgic and show-stopping. Just like canned rosé.
Sans-serif type: Modern and sleek. Just like rosé.
Mood board: Fun, young, bright, and tasteful. Just like Love-Sip.
Now available in 750ml aluminum bottles!
An enhanced LoveSip experience for sharing!
Recycled aluminum bottle to keep it cold and resealable.
Key Research Findings
Gen-Z Drinking Habits and Purchase Patterns 2022
-Gen-Z is is larger than millennial generation and represents $143 billion in buying power according to Forbes
-Gen-Z is open to more expensive alcohol for certain occasions
-More inclined to spend more money on premium alcohol at get togethers
-Modern brands are winning Gen-Z wallet share
-Ready to drink cocktails rise in popularity, even at home
-Red wine is a popular drink for Gen-Z
-High percentage of Gen-Z enjoy Rosé (52%) and Sparkling wine (49%)
-For Gen-Z, drinking is about socializing and fun
-Gen-Z is appreciative of non-alcoholic drinks
-Gen-Z appreciates edgy and creative advertisements
How does this translate to Love-Sip?
-Focus on underrepresented sector (Wine and Gen-Z)
-Stand out packaging
-Strong, progressive brand values
-Big social media impact
-Individually packaged, not about over-indulgence
-Reminiscent of Seltzer and other non-alcoholic drinks, but with a Premium spin
-Taking something Gen-Z knows, but making it for them.
Sources: