Collateral Design
Case Study Collateral Redesign
Glassview is an advertising technology company that was in need of refreshed collateral to embody their sleek and sophisticated technology and their rebranding. Utilizing the iconography and color palette of the rebranding, I built out sample collateral for a case study. I provided them with two options: one more simple and straightforward that adhered to the brand’s style, while the other is more bright and fun while still embodying Glassview’s identity.
Software Utilized: Canva
After:
Before:
Goal: Enhance brand identity and create cohesion among collateral
Changes implemented:
Removed elements that do not serve a purpose
Utilized Sans Serif font to reflect brand’s modern tech identity
Utilized brand kit colors, fonts, icons, imagery, etc.
Implement high quality images only for less distraction and more professionalism
Created two variations for different types of clients
