Content Creation
H. Williams Mobile Dog Spa
H. Williams Mobile dog spa is a luxury mobile dog grooming service serving Greenwich, CT and surrounding communities. This client wanted to build a social media presence with a focus on their USP. To enhance this idea, focused on their identity rooted in luxury and self care. I provided the client with various options to explore potential routes to take their Instagram identity.
Software Utilized: Canva, VSCO, Procreate
Instagram Feed Layout
These Grid Planner’s showcase the potential for an all-photography feed for
H. Williams. I took all of these photos during real services for real clients.
Custom Branded Feed Content
These designs showcase a variety of feed filler style photos. Utilizing the H. Williams brand kit, I created engaging, humorous, and informational text and visual posts to incorporate into the H. Williams Instagram Feed.
Instagram Stories
Instagram stories are a great way to engage with your audience and show a personable side of your brand. For H. Williams, the goal was to create a variety of static and animated cover stories that would then be followed by photos of clients from that day. This way, the instagram audience is updated and gets a chance to be featured on the H. Williams Page.
Different stories serve a different purpose. This story was informational and focuses on the brands USP to stand out from competitors.